Press kit
Everything you'd need to write about this.
Take what's useful. If you need something that isn't here — a higher-resolution file, a quote, a specific number — ask and you'll get it the same day.
Boilerplate
One line
RuhPlush is a microwavable, gently weighted plush made for adults — a wellness object rather than a toy.
One paragraph
RuhPlush is building a warm, gently weighted companion for winding down. Where most heated plush is designed for children and sold to adults unchanged, RuhPlush is specified the other way round: about 1.5 kg of glass micro-beads in a sealed inner pouch, a short-pile cover that unzips off for machine washing, fruit-slice wings built from appliqué and dense embroidery rather than a printed panel, and no metal anywhere in it — because the whole object goes in a domestic microwave with the cover still on. It is pre-production, funded by a waitlist, and documented publicly twice a week as it’s built.
The name
RuhPlush — one word, capital R, capital P, one “u”. Not Roohplush, not Ruh Plush. RUHPLUSH in all capitals is a logo treatment rather than a spelling.
Fact sheet
- What it is
- A microwavable, gently weighted plush, designed for adults
- Category
- Wellness object — deliberately not a toy
- Lead character
- Watermelon, one of four fruit with butterfly wings
- How it warms
- Home microwave, whole, cover on — nothing removed
- How long it stays warm
- Not yet measured. Deliberately not claimed
- Weight and size
- About 1.5 kg, 25 cm tall, 30 cm across the wings
- Filling
- Glass micro-beads, in a sealed inner pouch
- Cover
- Velboa or short-pile minky, unzips off for machine washing
- Wings
- Appliqué and dense embroidery, not printed
- Metal content
- None — non-metallic zip and glass rather than steel beads
- Planned price
- USD $55–75
- Certification
- ASTM F963 (EN 71 in Europe)
- Status
- Pre-production. Concept renders only; no units manufactured
Imagery
Concept renders. Please label them as such.
These are the four fruit-butterfly concepts. Nothing has been manufactured and no photography of a real unit exists — if you publish one of these as a product photograph, it will be wrong, and we’d rather say so now. Right-click to save; ask if you need larger files.
Watermelon
1024 × 559 JPEG
Blueberry
1024 × 559 JPEG
Strawberry
1024 × 559 JPEG
Orange
1024 × 559 JPEG
A note on claims
If you’re writing about this, please don’t describe it as treating, curing, or relieving anything. We don’t make that claim and we’d rather not be quoted making it.
What’s accurate: heat has reasonable evidence behind it for menstrual pain, and broad pressure has promising but thinner evidence for anxiety and sleep. Both are covered, with citations and caveats, on the science page. The safe wording is that warmth and gentle weight may help someone feel more comfortable.