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Ruhplush

The object

A sealed core, a washable skin, and no metal in the whole thing.

Most heated plush is a toy with a bag of wheat in it. This is built the other way round: an object designed for an adult's room, which happens to go in the microwave.

RuhPlush concept render, the Watermelon character, on a wooden shelf
Concept render — not final product photography.
1.5kg
Of glass micro-beads, in a sealed pouch
30cm
Wingtip to wingtip, give or take
0g
Metal, anywhere in it

Specification

Every number we have, and the ones we don’t.

Three rows below say we haven’t measured something yet. They stay that way until we have. Sizes are approximate because this is sewn by people, and the reasoning behind every choice ends up in the decisions tag.

Warmth

How it heats
Home microwave, cover on, nothing removed
Heating time
Not set — measured on real machines before it ships
How long it stays warm
Not measured yet. See below, at length
Metal content
None. Not in the zip, not in the filling

Weight & size

Total weight
About 1.5 kg
Size
About 25 cm tall, 30 cm across the wings
Back
Flattened, so it lies flat against you instead of rolling off
Filling
Glass micro-beads in a sealed pouch (cherry pits being sampled alongside)

Materials & care

Cover
Velboa or short-pile minky, 3.5 mm pile or under
Cover care
Unzips off the core, machine washable
Wings
Appliqué and dense embroidery. Never a printed panel
Zip
Nylon coil or moulded acetal teeth, plastic slider and pull
Core
Sealed inner pouch. Never washed, never needs to be
Certification
ASTM F963, third-party lab report (EN 71 in Europe)

The hard part

The wings are stitched, and that is the whole argument.

A fruit slice in cross-section — seeds, rind, the pale ring between the flesh and the peel — built from appliquéd fabric shapes and dense machine embroidery. Not a photograph printed onto a flat panel and sewn on.

Printing is what everything in this category does, because printing costs nothing and photographs perfectly. It also cracks, fades in a wash, and feels like a sticker under your thumb at two in the morning, which is the only time this object is doing its job.

It is the most expensive decision on the whole spec sheet, and the first thing every supplier sample gets judged on. If the wings come back flat, that supplier is done regardless of what the rest of it looks like.

What it will cost

$55–75

A planned range, not a placeholder, and not on sale yet. There is no pre-order, no deposit, and nothing to pay today.

It is two to three times what a gift-aisle microwavable plush costs, and we’d rather explain that than hope you don’t notice. Most of the difference is the cover — the fabric is the single biggest line in the bill of materials, and it’s the part your hands actually meet.

Then the wings, which are appliquéd and embroidered rather than printed, and which are the reason a sample takes weeks rather than days. Then a sealed core with stitched compartments so the beads don’t slump into one corner. Then ASTM F963 testing, which costs the same whether we make three hundred units or thirty thousand.

How it compares to what you can buy today

The characters

Four fruit. All of them have butterfly wings.

Minimum order quantities mean the first production run is one character, several hundred units, and about four months before anyone finds out whether it was the right call. Watermelon goes first, for the unromantic reason that it’s the one with a finished spec sheet sitting in a supplier’s inbox.

  • Watermelon concept render — a plush watermelon with embroidered butterfly wings

    Watermelonleading

    Deep rind green, red-pink wings, seeds picked out in near-black. The most graphic of the four.

  • Blueberry concept render — a plush blueberry with embroidered butterfly wings

    Blueberry

    Deep indigo, dusk-coloured wings. The calmest, and the least fruit-like in a dim room.

  • Strawberry concept render — a plush strawberry with embroidered butterfly wings

    Strawberry

    Warm red with a soft green leaf. The warmest-looking of the four.

  • Orange concept render — a plush orange with embroidered butterfly wings

    Orange

    Amber peel, segmented wings. Reads light and sweet.

All four are concept renders. Real photography follows the first sample run.

Before you ask

Questions about the object itself.

How much will it cost?
We're planning USD $55–75. That is a real intention rather than a placeholder, and we would rather you knew it now than found out at a checkout. It isn't for sale yet — the waitlist is how the first production run gets funded.
How long does it stay warm?
We don't know yet, and we're not going to guess in public. Glass beads warm gently and give it up fairly quickly. Cherry pits hold on longer. Neither has been measured inside this particular build, and the number every competitor quotes is for a grain filling we've deliberately not used. The first samples get timed with a thermometer and the answer goes on this page even if it's disappointing.
Can I put the whole thing in the washing machine?
The cover, yes — it unzips off in one piece. The core stays out, and it never needs a wash, because the filling is sealed inside its own pouch and nothing ever reaches it. That separation is the entire reason the thing is built in two parts.
Why microwave, and not a rechargeable pack?
Because we can make this one properly now, and the electric one we couldn't. A battery brings a control board, an overheat cutoff, shipping approvals and a genuine failure mode, and every one of those is a way for a first product from a small company to go wrong. There is also a quieter advantage: a thing with no power source cannot keep heating. It leaves the microwave at its hottest and only cools from there.
Why is there no metal in it?
Because you put the whole thing in a microwave with the cover on, and metal in a microwave sparks. So the zip has nylon or acetal teeth, a plastic slider and a plastic pull tab, and the filling is glass rather than the steel micro-beads a lot of weighted products use. It's the sort of specification that sounds fussy right up until the first time someone doesn't unzip anything.
Is 1.5 kg heavy?
About the weight of a small cat, or a large hardback. Heavy enough to stay where you put it and be noticeable when it's there; light enough to move without thinking about it.
When will it exist?
Honestly: we don't have a date yet, and anyone in our position who gives you one is guessing. There's a dimensioned spec sheet, a fabric shortlist, and a supplier conversation with a list of things to nail down. The Warm-Up covers each step as it happens.

Everything else lives on the full FAQ, and the safety detail is on its own page.

The waitlist

The first ones go to the list.

No deposit, no pre-order, no countdown. One email when there's something real to see, and two short letters a week in between if you want them.

One confirmation email, then roughly twice a week. Leave whenever you like — one click, no login.